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Carry a Friend, Soft Hugs on the Go
Meet the “Little Sad Squad” plushie keychains , each carrying its own quiet sadness, yet offering you a warm, understanding presence whenever you need it most.
5% sales to
Mental Health Charity
Why Blind Box?
Sadness can be unpredictable. Just like life, you never know which feeling you’ll encounter next. Our blind-box format mirrors that surprise: each box holds one member of the Squad, encouraging you to embrace whatever emotion finds you.
Blog
Explore heartfelt stories, practical tips from the Little Sad Squad Community that offer comfort and understanding for your journey.
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A Warm Cup & a Softer Shoulder
On my first lonely night in a new city, I boiled water…
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Finding Resilience in an Unexpected Hug
Two months, twenty applications, zero replies. Each “no” felt heavier than the…
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How a Plush Companion Can Provide Comfort
After a rough breakup, I felt empty, like a bell pepper with…
A Companion for Every Journey
Discover our unique soft companions designed to soothe and support.
Handcrafted Empathy
Each plush is lovingly made to embody warmth and understanding.
Silent Support
Our companions provide quiet comfort during moments of challenge.
Mental Health Awareness
Every purchase helps spread awareness and support for mental wellness.
Personal Stories
Each soft friend carries a story inspired by resilience and hope.
Community Connection
Join a caring community that values empathy and shared experiences.
Share Your Ideas: Be Part of the Squad!
We believe the best Little Sad Squad characters come from you. From time to time, we’ll open the floor to new inspirations, whether it’s a little character you’ve sketched, a feeling or personal stories you wish to share with everyone.
Little Sad Squad Community
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